If I could only keep 3 Marketing Tools, these are the apps I would choose

#1: An All-In-One Social Media Management Kit

Obviously, there are many FREE scheduling and analytics tools for marketers on the market. If you ask me — TOO MANY! But since all major social media networks provide publishing APIs, developers can now create scheduling tools easily.

  • An easy to use Publishing Calendar (with drag & drop features) where you can track drafts and assign posts for your Team
  • Manage ALL your clients social media channels (Instagram, Facebook, Twitter, TikTok, LinkedIn, Pinterest) from a single dashboard
  • Advanced analytics tools to help you track your clients’ performance against goals and competitors
  • Export PDF Analytics Reports and share them with clients
  • Workflows & Team collaboration tools to divide tasks

#2: A Payments & Invoicing Tool

Now that you have your marketing toolkit and you can sign up as many clients as you want, the next tool you absolutely need as a marketer is a tool to help you collect payments and send invoices, like Stripe.

  1. It’s FREE to create an account
  2. Accepts various payment methods
  3. Allows you to create packages for your marketing services
  4. You can create recurring series (3 months, 6 months payment plans)
  5. Send custom invoices with your logo and branding
  6. Integrate it with your website and collect payments
  7. Set-up auto transfers to your bank account
  8. The payment page looks more professional compared to a PayPal

#3 An Email Marketing Tool

I know you may be thinking “💭 email marketing? Isn’t that a thing of the past?”. Well no, it’s still very alive and effective!

  • You own your email list (so if Instagram decides to block your account tomorrow, you still have your clients contact!)
  • People who sign up on your email list are more likely to buy from you than someone who’s never heard of you
  • You don’t need to send emails very frequently to your list (don’t be a spammer) — but you can send email updates monthly and offer special discounts to your members.

Over to you: If you had to cancel all your Marketing tools subscriptions — What would you choose to keep?

Suggested read: My Step-by-Step process for writing SEO optimized articles: https://alexandraceambur.com/2022/07/12/6-step-writing-process/



Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Alle Ceambur

Alle Ceambur


Alle is a Content Marketer and SEO Writer who blogs about startups, business, technology, leadership and all things social media marketing.