3 Tips for Managing your Clients’ Social Media Content Calendars (Easy Guide)
How do you manage 10+ social media accounts without getting overwhelmed?
While it’s still hard to plan, create, schedule and analyze performance for a single platform, you’ve got to be even more well-organized when you’re running a marketing agency.
The obvious thing: you need to set up your content calendars properly so you can summarize everything in a single dashboard. Luckily for you, you’ve got plenty of social media tools to choose from. From scheduling tools to analytics, and visual calendars — you can use tools to save time.
When I started freelance marketing I used a printed calendar template for each client. That was manageable until I started having 4 and more clients.
Ready to learn how to plan a month of content for social media?
In this post, I’ll show you how you can create a content plan using Pallyy’s Calendar Dashboard. Follow along to get my “insider” tips for managing your Social Media Content more effectively!
What is Pallyy?
Pallyy is a social media scheduling tool built with powerful planning and analytics features for social media marketers and agencies. It’s perfect for those looking for an affordable tool to manage multiple clients’ social media accounts from a single dashboard.
Pallyy’s pricing is FREE for 14 posts/month and has a FREE 14 Day trial for the Pro Plan, then $15/mo for a social set.
A social set includes:
- 1x Facebook, 1x Instagram, 1x Twitter, 1x Pinterest, 1x LinkedIn, 1x GoogleMyBusiness, and 1x TikTok account
3 Tips for Managing your Social Media Content Calendar
Before you start creating a Content Calendar think of your Content Strategy:
- Who is the target audience?
- What is the main goal for your content marketing?
- What topics will you post about? Select 3–4 Content Pillars (eg: educational tips, motivational quotes, promotions, brand storytelling, blog posts, etc)
It’s good to do a bit of research into your audience, and competitors and analyze your past social media performance by doing an audit.
Step #1: Create a Clear Content Plan
Your content plan needs to be detailed and informative, so when you share it with your team or client everyone understands what’s the schedule. I like using the Pallyy digital dashboard calendar for planning posts. It allows me to write notes on the calendar and save them for future posting. I can also easily change the order of posting by moving them around on the calendar until I am happy with the scheduling plan.
Here’s all the planning features you can access on Pallyy:
- Create and save post templates (location, posting time, caption format, hashtag lists)
- Import a variety of content formats (video, images, GIFs)
- Write notes on the calendar (ideas for posts, or instructions to your team)
- Import Holidays into your Content Calendar
- Indicate which dates you’re running promo campaigns
- Create labels for your posts for easy analytics tracking (eg: you can use your content pillars as labels)
- Share your Calendar with your Clients for their feedback
Tip #2: Save time with Bulk Scheduling
The main challenge of a social media manager is to optimize time spent on creating posts. So, I’m obviously a huge advocate for working in batches and scheduling at least 1–2 weeks of content at a time.
My favourite scheduling features in Pallyy:
- Drag & drop posts onto the Calendar for easy scheduling
- Copy post settings (caption, image) to schedule on multiple platforms
- Grid Preview for Instagram posts
- Best times to post
Other content creation tools I us:
- Canva — for creating graphics, quotes, and carousel posts
- Remix (by Buffer) — for turning Twitter posts into Graphic quotes
- Reels — for editing Instagram Reels
- iMovie — for editing YouTube videos
Tip: Before scheduling your posts, make sure you check your “Best times to post” in Pallyy!
Tip #3: Get Faster Approval from Clients with a Shareable Calendar
Pallyy’s shareable Calendar links help you cut the back & forth email conversations, so you can get your content approved faster. Also, it’s much more convenient to have your team work together in one dashboard, so they all know the progress in real-time.
Team collaboration features:
- Write instructions on the Calendar using the Notes feature
- Comment on Draft posts and share feedback
- Assign tasks (Review/Approve) to your team
Conclusion — Managing Social Media Content Calendars is easy with the right tools!
Managing multiple social media calendars takes a lot of time, and if you want to be successful and don’t burn out, you need a good tool. Pallyy is that tool for me — I use it to plan, schedule, analyze and manage all client’s content. Hope you’ve found this post and my 3 Tips for Managing your Social Media Content Calendar with Pallyy useful.